As a young, start-up cooperative, Fairhospitality.coop aims to do all it can to make tourism more socially, culturally and environmentally sustainable and fairer. To that end, we provide various services to hosts and guests. We also want to start an academy through which we want to get more people excited about a different kind of tourism.
Sustainability has so many meanings that it doesn’t always cover it. We will add adjectives to it to clarify more precisely what we are talking about. We will delve into ecological, social, cultural and economic sustainability. When we talk about all these aspects together we speak of integral sustainability.
Choosing a cooperative is important to us: we value impact over profit maximization. On the other hand, we want to make an impact through trade, admittedly an alternative form, but still “business. Hence the form of cooperative is particularly pleasing to us. We also count on eventually gaining recognition as a social cooperative.
As demonstrated in the donut economy, it is important to avoid green-washing or social washing by making your business sustainable per design. On the other hand, it is also a continuous improvement process.
We are currently focusing on sustainability analyses. These are based on the Reizen Naar Morgen philosophy combined with the standards as developed by the Global Sustainable Tourism Council (GSTC).
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